There is a noticeable change in gifting trends across India, with more consumers opting for health-conscious and wellness-oriented gift hampers. This change is mainly due to increasing awareness of health and fitness, fueled by the rise of social media trends, wellness influencers, and the rise of new healthy eating brands. As the demand for products that promote a healthier lifestyle continues to rise, these hampers are becoming more than just thoughtful gifts—they are a reflection of a broader societal shift toward health, sustainability, and conscious living.
As the shift to healthy gift hampers is evident, we decided to take a look at the latest trends and consumer preferences in terms of what they prefer in corporate gift hampers and here is the low down
Top Trends and Consumer Preferences in Healthy Gift Hampers in India
1. Snacks promoting Health and Wellness:
With people becoming more health conscious, the desire to give meaningful, mindful, and healthy gifts has gained momentum. According to a report, Health and Wellness continues to be this mega influential trend since 2021 which was prompted by the pandemic and the renewed focus on different aspects of health and mental and physical wellbeing.
Consumers are increasingly prioritizing products that are tasty and packed with nutritional value. They are in search of gifting hampers with organic snacks, superfoods, gluten-free treats, low-sugar alternatives. In recent times, search and sales of millet cookies, crackers, millet based snacks, healthy premixes, sugar free products have been on the rise.
2. Healthy Alternatives to Ready to Eat
A study shows that the COVID-19 pandemic significantly impacted consumer habits, especially regarding health and wellness. During the lockdown, people became more aware of their physical and mental health, leading to a surge in demand for health-focused products. As people spent more time at home, reassessing their lifestyle choices and prioritizing immunity-boosting and wellness-oriented products, the gifting culture also shifted. Products like immunity boosters, herbal teas, and protein snacks have become people’s first choice than ready-to-eat, instant, and quick snack options.
3. The Rise of Plant-Based, Organic, and Clean Eating Options:
Plant-based foods, organic produce, and clean eating are in the limelight and have a good gifting trend like organic nuts and dried fruits, plant-based protein bars, cereals bars, and millet crispy with eco-friendly packaging. The emphasis on sustainability and clean ingredients has picked up. People have started reading labels and understanding ingredients too. Nearly 40 % of shoppers prefer plant -based food now. As consumers become more discerning about what they eat and use, the demand for these health-oriented hampers is set to rise.
4. Ayurvedic and Herbal Products sales increased :
From Ayurvedic teas and oils to herbal skincare and supplements, there’s a strong demand for products that promote holistic health. Herbal tea and coffee are best sellers these days.The global Ayurvedic herbal extract market, for example, is expected to grow from $45.14 billion in 2023 to $48.47 billion in 2024, reflecting a 7.4% growth rate. This surge is fueled by the rising demand for natural products as people become more conscious of their health and the ingredients they consume.
5. Increased demand for healthy hamper gifting in the corporate sector :
With the rise of e-commerce and online gifting platforms, it has become easier than ever to explore and order health-conscious hampers. Many websites now specialize in curated gift hampers that cater to specific health goals, such as weight loss, stress management, or immunity-boosting. Online gifting has made it more convenient for consumers to access a wide range of healthy products that were previously unavailable in physical stores, Especially after 2023 was declared as the international year of millet, gifting of sweets and chocolates has shifted to millet. Corporates gifting is no longer limited to traditional sweets and chocolate.
Healthy Gift Hampers preferred by Corporates
As health consciousness continues to shape the consumer landscape in India, healthy gift hampers are increasing too. A few health gift hampers were preferred by corporates than others, especially for their long shelf-life and its universal appeal.
- Dryfruit boxes
- Plant based organic snacks
- Herbal Teas, Protein shakes, Flavored Coffee
- Millet based snacks and sweets
- Immunity boosting nutri-supplements
- Healthy Gummies and calming oils
The healthy gift hampers offer a perfect blend of wellness, taste, and sustainability. Brands that tap into these trends by offering unique, personalized, and health-oriented products are well-positioned to meet their employee expectations and share meaningful gifts. Skyroots offers a range of millet based snacks and breakfast mixes. We also have healthy gift hampers that might be perfect for businesses of all sizes. Take a look at our products here – https://skyroots.in
